Sprezzatura is an Italian word that first appeared in Baldassare Castiglione's 1528 The Book of the Courtier.
There, it is defined as "a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it".
By accomplishing difficult tasks with grace and ease, it creates an awe around the performer. If it’s understandable, it is not sexy. If it’s mysterious, it only adds to the legend.
Thus, Sprezzatura is the art of effortless mastery. It is the 10,000 hours of training, the years of apprenticeship, and the volumes of books that are read to become excellent...effortlessly. Our comfortable streetwear brand represents those on this journey.